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3.Prior to the Auction, determine the market interest in the property to be sold (Professional Auctioneer Instrumental In This). Determining Market interest helps you to decide if you need to do additional advertising of the sale in other venues (Trade Magazines or websites) other than just a newspaper published in your County (if no such newspaper – post a notice of sale in the county courthouse and 2 other conspicuously public places in the county seat).  Probably publish in one of the major Denver Newspapers (Sunday & Wednesday Auction Block).
ØThe objective is to generate as much interest as possible to make your auction a success.
4.